What worked for us in that situation is to instead of simply putting TV off limits, to play up the communal nature of TV watching.
So we have Movie Saturday night. We get pizza, the two kids take turns picking a movie, we ALL sit down and watch it. And the rest of the time? It's just off. It's not movie night after all :LOL
So we have Movie Saturday night. We get pizza, the two kids take turns picking a movie, we ALL sit down and watch it. And the rest of the time? It's just off. It's not movie night after all :LOL