I'm in Eau Claire, and I like it here. Then again, I haven't lived anywhere else.
: I love the farmer's market, but haven't spent much time at the local/natural foods store. Several of the larger grocery stores have decent natural foods sections as well, and pretty much any grocery store will have what you are looking for.
There is lots of mainstream shopping, but nothing for cloth diapers, carriers, things like that, then again, that's what the internet is for
. There are one or two locally owned toy stores in town, but for some reason they tend to not stay in business very long. There is also a large downtown project underway to add some housing, shopping, etc. as well as to "clean up" the neighborhood.
I know there are playgroups and communities of moms here... but as we are expecting our first any day now, I haven't really looked into that too much yet.
The area is beautiful, lots of trees, and there are a lot of parks in the city. The bus system is underused, but will get you pretty much anywhere you need to go.
The school district has been unable to pass a referendum for additional funds, so there is some question as to whether or not the Montessori school will stay open, but overall it's still a good district.
I'm sure there is a lot more I could say... but you can PM me if you want more information. If Eau Claire turns out not to be for you, Menomonie is 20-25 minutes from here is somewhat smaller and also has a co-op, farmer's market (I think), birthing center, and a fantastic chocolate shop.