I care because I will be paying into a medical system which has to support the babies raised on formula as they deal with diabetes etc.
I care because I pay for insurance whose rates are impacted by the disease/infection rates of ff'd infants, as babies and later as adults.
I care because I think every human being has a biological right to best care (no matter where they live), and I find it amazing that something which is essentially FREE as well as the optimal care for a child, would be denied for something substandard which could permanently negatively impact the health of a child.
I care because bf is environmentally friendly - no "packaging," no "manufacturing," no "transportation" of the "product." It's a two-person chain - mom to child. Waaaay less negative environmental impact.
I care because I really think that many women (and their children) would find breastfeeding one of the most enjoyable, empowering part of parenting -- if they would just commit themselves to bfing and DO it.
I care because I think a lot of women who do want to bf, are being given bad information by family, friends, acquaintances, and their HCPs in re: bf, ff, etc. - and ending up failing and feeling guilty about bf when they were in reality sabotaged by others instead.