We use Bite Blocker too. I like it, I feel pretty safe with it and while it's not 100% effective, neither is DEET (yuck!) IME.
My husband dislikes the smell of Bite Blocker because it's fairly strong and floral (I think it's the geranium? or something?) and the scent does sort of stay on you for a day or so even after you take a bath or shower. It doesn't bother me too much because I'm comfortable with the ingredients so even if it does "soak in" a little, like DH worries about, it's nothing super toxic. I'm getting more this year, even though DH complains a little that DS smells like flowers!
There's another soybean oil based one now, safbaby did a review of it
here. I've never heard of it before then, and I can't find much info about it anywhere, so I'll be sticking with Bite Blocker for now, but it sounds like another similar option.
ETA - also, I tend to cover up with clothes whenever the weather permits so there's less area to spray - that is, of course, the first line of defense.
