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I'm kind of patting myself on the back for doing something, and I wanted to share what happened as an example of successful lactivism.<br><br>
I was in a baby/toy store yesterday that carries some parenting books. I have always liked this store because it feels "crunchy" - it's a place where you can actually buy a sling, a Moby Wrap, an Ergo, cloth diaper covers, etc. I was perusing their parenting books (mostly a selection of Dr. Sears titles, The Womanly Art, and mostly other good stuff) and was stunned to see copies of Ezzo's Babywise.<br><br>
An employee walked by and asked if I needed help. Rather than just keep my mouth shut so as not to be thought "crazy," I thought, "What the heck - it won't hurt to just say something."<br><br>
So I asked the employee whether the store had any general philosophy regarding its selection of parenting books to carry. She said she wasn't sure, but asked why I wanted to know. I said that most of the books they carry seem to be very oriented toward attachment parenting and the promotion of breastfeeding, and I thought that was great. She nodded. So, I said, I was a little surprised to see copies of the Ezzo books on your shelf.<br><br>
She asked what my concerns were with the Ezzo books, and I told her that my understanding is that they advocate nursing babies, even newborns, on a pretty strict schedule rather than on demand, and that the AAP has come out against such scheduling because it is likely to undermine breastfeeding. She said that she had breastfed herself, and knows that it is difficult to make enough milk if you don't nurse on demand. She then said that she would go discuss the matter with the store's owner.<br><br>
A few minutes later, she came back and removed all of the Ezzo books from the shelf! She said they would no longer be carrying them!<br><br>
As I was leaving later, I saw her holding the books and talking to another employee. She motioned to me, and I went over to them. She asked me to repeat what I had said about the books, and I did, also adding that rigid scheduling is so ill-advised because no two women have the same level of milk production and no two babies eat the same amount at any feeding. More nodding from both employees.<br><br>
I was a little embarrassed throughout, because there were a few other moms around, and I didn't want anyone to think I was making a big fuss. But I have to say, I was pretty proud and pleased at the outcome.
 

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That is wonderful! I actually had success with this in a small Christian bookstore as well.
 

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That's really awsome. Yay for you!<br>
And thank you from all the babies whose mothers weren't able to see this book at that store before they were born!<img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/clap.gif" style="border:0px solid;" title="clap">
 

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That's great! Good for you for speaking up.<br><br>
I've gotten a popular local resale shop to toss all Ezzo books using similar tactics. <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/wink1.gif" style="border:0px solid;" title="wink1">
 

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Great!<br><br>
And don't worry if some moms overheard you. You may have saved their breastfeeding relationships.
 

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Wow, this is coincidence...glad I saw this just now, my MIL brought some books over a few months ago for me, and last night, I couldn't sleep so I went to the kitchen and pulled Ezzo's off the shelf and began flipping through it.<br><br>
Immediately, I thought WTF?? This is so not my style, glad the receipt is in it, I'm taking it back. My first clue was that it's written by two male MDs...not that that's always bad...but...I prefer ideas and experience from like-minded women. The other book she bought was Super Baby Food. HA!<br><br>
I'm glad that my four in the morning hazy flip through of Ezzo's book is on!<br><br>
Oh yeah, and I was just flipping through again, and came to a page that bewildered me earlier today...a page with the question: "How long should I let my baby cry?" Jeez... so not a book that belongs on my shelves...<br><br>
Sorry for my OT rant, I was excited <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/lol.gif" style="border:0px solid;" title="lol"><br><br>
Good for you! Be very proud of yourself!
 

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awesome!!!! GOOD JOB!!
 

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<img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/thumb.gif" style="border:0px solid;" title="thumbs up"><img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/thumbsup.gif" style="border:0px solid;" title="thumbsup"><br><br>
next time you go there, ask them if they want to put the <img alt="" class="inlineimg" src="/img/vbsmilies/smilies/winner.jpg" style="border:0px solid;" title="BFSymbol"> sign on their door. <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/winky.gif" style="border:0px solid;" title="Wink">
 

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Wooohoooo! Way to go OP!<br><img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/banana.gif" style="border:0px solid;" title="banana"><img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/banana.gif" style="border:0px solid;" title="banana"><img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/banana.gif" style="border:0px solid;" title="banana">
 

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WTG <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/thumb.gif" style="border:0px solid;" title="thumbs up">
 

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Way to go! You may have saved a brestfeeding baby some trauma!<br>
I've gotten into hiding the Ezzo books. I put them in the Fiction section, alphabetically of course!<img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/winky.gif" style="border:0px solid;" title="Wink">
 

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SPOpa is correct, Ezzo is NOT an MD. He was a minister until his own church gave him the boot. He is not a sleep expert, a breastfeeding expert, a psychologist or a parenting expert, either. He is no more credible than some random person on the street.
 

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Am I the only one who puts post-its in the Ezzo books at the bookstore, telling moms:<br><br>
"The information in this book has been linked to dehydration, failure to thrive, and involuntary early weaning. Please visit <a href="http://www.ezzo.info/Aney/aneyaap.htm" target="_blank">http://www.ezzo.info/Aney/aneyaap.htm</a> for more information."<br><br>
I know, I'm bad...<img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/lol.gif" style="border:0px solid;" title="lol">
 

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laughup I'll have to get some post-its now!<br><br>
GREAT JOB, btw! You should be proud!!! My heart is always in my throat for a few days when I am able to overcome my shyness and actually make a public stand like that. Way to go!<br><br>
'Manda
 

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<img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/clap.gif" style="border:0px solid;" title="clap"> Good for you. I hate that book. Someone gave it to me right after I had ds. I stop after the first couple pages....what a horrible book. My moms friend was using it on her poor babe. <img alt="" class="inlineimg" src="/img/vbsmilies/smilies/gloomy.gif" style="border:0px solid;" title="Gloomy">: I tried to tell my mom to talk to her about why not to use the book...but my mom said that she wasn't that type of mom...<img alt="" class="inlineimg" src="/img/vbsmilies/smilies/dizzy.gif" style="border:0px solid;" title="Dizzy">: She did not even try to bf because she thought it was gross. Anyways...Good job.<img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/thumb.gif" style="border:0px solid;" title="thumbs up">
 
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