[Treasuremapper]

http://online.wsj.com/article/SB1228...cle-outset-box

"Nicolas Guzman, a McCann executive vice president here, says one of Nestlé's challenges was to overcome the perception that milk powder is a specialized formula for babies, and too expensive for the whole family to drink."

 

[Kristine233]

I'm missing the point. Americans have the same issue overcoming the idea of powdered milk, but for many families its what they have available and means milk, period. I grew up on it, thats what you used to get with WIC and what you find at foodshelves. It keeps well.

 

[Treasuremapper]

I just found the article interesting. Nestle promoted powdered milk to babies and is now marketing it to adults, and is having to overcome its own marketing of powdered milk to babies.

I have nothing against powdered milk! I also thought the marketing angle was interesting and I liked the powdered milk song.

 

[SquishyKitty]

It's not formula, just milk. I think anything that helps people get a little more nutrition into their lives is a good thing. I think if it was Nestle, nobody would even bat an eye.

 

[Treasuremapper]

Yes, you are right. I put in my headline "powdered milk."