Well it really depends on which bag of the brands you're referring to. Not to mention how many kids you have, if you're an overpacker or light packer, whether you want backpack functionality, prefer messenger style or like shoulder bags.
There are also plenty of other brands that are great like Caden Lane, Lexie Barnes, Skip Hop, Lands End, etc..
There are also plenty of other brands that are great like Caden Lane, Lexie Barnes, Skip Hop, Lands End, etc..