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I need to figure out a couple of things<br><br>
1. How much to charge. It's a 10 week summer curriculum. I am thinking $20-$25. Do I include shipping? Is that extra? Do I need to charge sales tax to people who live in my state?<br><br>
2. How to advertise. I have a mailing list with over 800 members, so I will start there. I also belong to a few other groups where I could put the word out. Any other ideas? Should I start a website just for this? I have a site at<br><a href="http://www.naturalfamily.50megs.com" target="_blank">www.naturalfamily.50megs.com</a><br>
I could revamp a bit. Should I add a cart? Are the Paypal carts free? Are they reliable?<br>
Should I sell on ebay, or will that make me seem cheap and easy? :LOL<br><br>
3. Printing and binding. I was planning on getting it copied at Staples and putting it in a report binder/cover. Is this completely unprofessional?<br><br>
4. Shipping. Included or not included? DC, insurance- included in shipping or extra? Media mail or priority?<br><br>
Thanks!<br>
Annette
 

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Discussion Starter · #2 ·
Oh, and I have a title. We call our homeschool "Morning Song Home School" so it is Morning Song Home School "Seasons of Joy".
 

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1. You want to charge enough to cover your costs & make a decent profit. Play around with some numbers... if you sell X, your profit will be Y. Shipping- totally up to you.<br><br>
Sales Tax- most states treat online business similar to catalog businesses- you charge sales tax when shipping to customers who live in your state. Check out your state's dept of revenue dept for more information. In my state, I didn't need a business license, but I did have to apply for a sales tax ID, which allowed me to collect sales tax. I was also able to request a book called 'Starting a Business in MN' which gave me all of the info I would ever need. Also make sure to keep track of your sales & expenses, for income tax purposes. I'm guessing that you'll probably function as a sole proprietor, and therefore just fill out a schedule C for business income/loss at tax time.<br><br>
2. Advertising... e-group is a good place to start. Taking out an ad here at MDC or at other homeschooling boards/sites would also be good. You could even consider a print ad in one of the homeschooling mags.<br><br>
Website- if you're going to be doing any print advertising, it's really helpful to have an easy to remember URL.<br><br>
Shopping cart- PayPal is pretty easy to use, from what I hear. Do you just want to accept PayPal, or also other credit cards? If you want to accept credit cards, you'll need to get a merchant account or use something like ProPay. I use Mal's shopping cart and manually process credit cards with ProPay, it works well for me.<br><br>
E-bay- it's worth a shot, I guess <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/smile.gif" style="border:0px solid;" title="smile"> Try it and see if you get any response.<br><br>
3. Printing & binding. For $20-$30, I would expect a 3 hole punched binder. In the past, I've purchased curriculum that came in that form for a LOT more money. One thing I thought was nice was that the binder was personalized- the binder itself was printed with a gold ink on the front and the side of the binder (instead of just sliding a printed piece of paper into the front of the binder, although that would be okay too)<br><br>
4. Shipping- totally up to you if you want to include it or not. In any case, make the shipping costs clear. DC- I think is a must, and you can get free delivery confirmation if you print your shipping labels online. I use Endicia, and have had good experiences with it, I know others like stamps.com. Insurance- optional. In almost 5 years of business, I've had 1 (or was it 2?) package lost in the mail. I personally take my chances, and never purchase insurance. But as a business owner, I expect to replace the package if it doesn't get to its destination.<br><br>
BTW, be sure to post when you've got everything up & running- I'd be very interested in your curriculum <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/smile.gif" style="border:0px solid;" title="smile">
 

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I think it would be a nice touch to have the price include shipping.<br>
So really you would include it in the cost.<br><br>
I prefer when considering profit to alway make twice as much as I paid--never less than that and always more than that if I can<img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/smile.gif" style="border:0px solid;" title="smile"><br><br>
As far as Ebay--that doesn't make it cheap. A lot of BIG businesses sell on Ebay. Do you have an Ebay store? You can list there for .03 and the $14.95 a month and save a lot of money on fees.<br><br><br>
Also on Ebay you can use a link on your ME page to your own website.<br><br><br>
Hmmm....I think I'd prefer it hole punched and in a binder as well.<br>
hth
 
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