I use Dr. Bronners lots and lots of ways, but I am most impressed with the results I get from using it as a facial cleanser. It is so moisturizing to my dry/combination skin. I have been using it on and off for about ten years and I noticed that I always get compliments on my skin when I'm using it. So I have been using it "on" now for the past year or so. and it's so much cheaper than the expensive complexion products out there. I mean really there's no contest.