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quick must read for all business owners

701 Views 6 Replies 6 Participants Last post by  Erin Pavlina
My husband sent this to me. He got it off a blog somewhere. I think it really applies to all of us who run our own businesses. See if you agree and find wisdom in this:

One day, there was a blind man sitting on the steps of a building
with a hat by his feet and a sign that read:

"I am blind, please help."

A creative publicist was walking by and stopped to observe.
He saw that the blind man had only a few coins in his hat.
He dropped in more coins and, without asking for permission,
took the sign and rewrote it.

He returned the sign to the blind man and left.
That afternoon the publicist returned to the blind man and noticed
that his hat was full of bills and coins.

The blind man recognized his footsteps and asked
if it was he who had rewritten his sign
and wanted to know what he had written on it.

The publicist responded: "Nothing that was not true. I just wrote the
message a little differently." He smiled and went on his way.

The new sign read: "Today is Spring and I cannot see it."

Learning what to say changes everything.
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Wow...that's good.
Excellent...I'm printing this out for a reminder!
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so true!
Excellent. Erin, I always value the wisdom you contribute
This leaves me wondering, however. How do I learn how to write in a way that encourages people to take action? For my business, and indeed for the causes that I am passionate about and support. Something I've been thinking of a lot lately, because I feel like my writing is lacking that "take action" factor...
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Thank you Erin for sharing this... as my husband has just joined us full time with our home based businesses. We both enjoyed reading this. I also find writing to be a challenge.

Warm wishes,
Tonya
It's all about the call to action. Don't tell people who you are, tell them what you want them to do. Example:

Bad:
We're the diaper people. We sell great diapers. We've been in business 5 years. Blah blah...

Good:
Click here for an end to diaper leaks forever!

or

Good:
Order $25 worth of diaper covers by midnight on the 25th and we will double your order for free.

Which ones would you click on yourself if you were in this target market?

Also remember that people buy on emotion and justify with fact.

Bad:
3 sizes available. 5 different colors. Quality you can feel!

Good:
Ever woken up feeling like the inside of your baby's diaper? We've got the solution for that... click here!
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