My husband sent this to me. He got it off a blog somewhere. I think it really applies to all of us who run our own businesses. See if you agree and find wisdom in this:
One day, there was a blind man sitting on the steps of a building
with a hat by his feet and a sign that read:
"I am blind, please help."
A creative publicist was walking by and stopped to observe.
He saw that the blind man had only a few coins in his hat.
He dropped in more coins and, without asking for permission,
took the sign and rewrote it.
He returned the sign to the blind man and left.
That afternoon the publicist returned to the blind man and noticed
that his hat was full of bills and coins.
The blind man recognized his footsteps and asked
if it was he who had rewritten his sign
and wanted to know what he had written on it.
The publicist responded: "Nothing that was not true. I just wrote the
message a little differently." He smiled and went on his way.
The new sign read: "Today is Spring and I cannot see it."
Excellent. Erin, I always value the wisdom you contribute
This leaves me wondering, however. How do I learn how to write in a way that encourages people to take action? For my business, and indeed for the causes that I am passionate about and support. Something I've been thinking of a lot lately, because I feel like my writing is lacking that "take action" factor...