Ronald McDonald becomes fitness guru
The hamburger salesman and clown is getting an image makeover, as a fitness guru for kids
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Will a fit and trim Ronald encourage kids to become more active? Is it too late for these children?
The hamburger salesman and clown is getting an image makeover, as a fitness guru for kids
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| LOS ANGELES (Reuters) - Hamburger salesman and clown Ronald McDonald is getting an unlikely image makeover -- as a snowboarding, hoops-shooting fitness guru for tots. The new athletic Ronald, McDonald's Corp.'s (Research) mascot for the last 42 years, will even be sporting a more form-fitting version of his trademark yellow jumpsuit. In a television commercial that hits airwaves on Friday, an animated Ronald will be seen encouraging kids to get up off the couch and join him in kicking a soccer ball, juggling fruits and vegetables, and riding a skateboard with basketball star and fellow McDonald's spokesman Yao Ming. |
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| "We felt it more appropriate to expand the discussion to all foods at this point," Jeff Carl, the chain's corporate vice president of global marketing, said in an interview. That approach, however, could be misleading, according to one health expert. "If they are telling kids to eat vegetables, they should have the food to back that up and they should make it attractive and fun and interesting, like the Happy Meals," said Samantha Heller, a clinical nutritionist and exercise physiologist at New York University Medical Center. |
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| Meanwhile, Burger King is introducing chicken fries. |
Will a fit and trim Ronald encourage kids to become more active? Is it too late for these children?
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