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More traffic should equal more sales or you're probably drawing unqualified visitors.

My husband's site used to offer a free contest, but he found that people were just entering the contest and leaving, never even viewing what he was selling. He discontinued the contest (less work for him) and his sales were unaffected.

If you are a site that sells things, in my opinion, you should stick to selling and not bother much with free things that draw people.

I think it's better for ecommerce sites to work on their selling. When someone comes to your site, the goal of the site should be to sell, not service the lookie-loos.

Now, if you used free content to draw people to your site AND they became customers, go for it. But if they read the content and leave, then it's not serving your needs.
 
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