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Maybe on your free pages, you could suggest items for the view to buy. For example, on your lip balm recipe page, include a link to the lip balms you sell. Someone who is interested in your free recipe, might decide it's easier to just buy the pre-made product (or a similar one).

You can also suggest similar items. For example, on your deodorant spray, also link to the soap products that you sell.
 
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