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Discussion Starter · #1 ·
We love to talk about advertising to new customers, but let’s talk about the ones you already have…<br><br>
Who are your best customers? I think they are the ones who have already bought from you. But – how do you stimulate repeat business?<br><br>
Freebies is one idea – but if you are giving away items that you don’t sell, I don’t think you are going to get business from it. The other day I received a free cloth wipe with the business name on it. I liked it enough that I checked to see if she sold them on her site…she doesn’t. A better strategy would have been to include a note that said thanks for the order & here is a free wipe – if you like it, you can have 24 for $10.00 if you order by the end of the week. If you are giving your customer soap samples without selling the soap you could be missing an opportunity to bring your customer back to your shop.<br><br>
Occasionally I have received thank you cards from shopping at retail stores. It is a GREAT strategy – just when I forget about the store, I get a $0.32 post card in the mail thanking me for my business. As an internet retailer you have your customers address, it would take very little time once a month to send thank you cards to your customers and invite them back to your store.<br><br>
Limited Brands runs a repeat business marketing program all the time. When you shop there you receive a wallet sized coupon for 20% off your next purchase *if you use it within the near future*<br>
20% is pretty generous but when you calculate what it costs you to get a new customer it may not be so much.<br><br>
Do you have any creative ideas (or success stories) for getting repeat business?
 

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my freebies are items i sell in my store. i'm hoping that my customers will love the sample and look to my site for more.<br><br>
for me personally, i HATE junk mail so i wouldn't send out postcards.
 

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I have quite a few repeat customers, and I dont really know, beyond my customer service, and priducts what brought them back. I dont know that i would ever ask why they came back. The majority of my orders are repeat business, or from times i sent something to a mama who stated they wanted to try something different but didntw antt o "waste" money on something that wouldnt work for them. Many time my advertising budget goes to handing out freebies to ppl I see, ratehr than banner ads. If they vcome back and purchase it was worth it. and at that point I can pretty much consider them a repeat customer.<br>
I always get thanked for freebies I include. but I dont think thatbrings ppl back. I used to include a wipe or something, but when they came back they didnt purchase wipes, so I dont think that is the answer.<br><br>
I know that makes no sence. I have a headache, and I cant concentrate LOL
 

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I get a bunch of repeat business. Actually I just launched a new line of carriers and within the first month almost all that had ordered one already had come back to order a second but with custom fabric. It was crazy fast! My way of generateing repeat business is to offer a %20 discount to those who submit a photo for me to use on my site. I get new photos and they get a discount, everyone is happy!
 

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Thanks for starting the thread! <img alt="" class="inlineimg" src="http://www.mothering.com/discussions/images/smilies/thumb.gif" style="border:0px solid;" title="thumbs up"> I've been using opt-in email marketing campaigns, but I'm finding that fewer and fewer of them are being received and opened--spam filters and just overload, I think. Desperate for ideas!
 

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Discussion Starter · #6 ·
Another idea for repeat business:<br><br>
If your customer likes your product maybe they would like to send one to a friend as a gift.<br><br>
Offer to ship a gift for free. You could include a pretty ribbon and a hand-written card from the sender.
 

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Well, i've gotten alot of things with bussiness cards but i always throw them away. I got a deal on free magnets with my business card printed on them and i'm unsing those instead. I'll keep ya posted if it works
 

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<div>Originally Posted by <strong>HR FluffnStuff</strong></div>
<div style="font-style:italic;">Another idea for repeat business:<br><br>
If your customer likes your product maybe they would like to send one to a friend as a gift.<br><br>
Offer to ship a gift for free. You could include a pretty ribbon and a hand-written card from the sender.</div>
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Oh, I like this idea! I should see how I can implement it - thanks!
 

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I used t send out a coupon with an expiration date.<br>
Say "use code XYZ on your next purchase and get free shipping, or 10% off, or WHATEVER"<br>
*expires 11-30-05<br><br>
Something like that.
 

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I give out freebies that are items from my own site. I try to keep track & make the freebie something they haven't tried before (so if they order candles, I'll send them a lip balm or a sample size of whipped shea or sugar scrub or something as a freebie. If they order bath & body stuff I'll send them a tealight as their freebie) or at least a different scent. I have had several people turn around & order more of whatever I've sent as a sample, but in a full size, a different scent or as a gift for someone else (or all of the above. I sent one woman a sample of a sugar scrub & she turned around & ordered 3 or 4 of them, one for herself & then some to use for mother's day gifts).<br><br>
Other then that, the repeat customer just kind of happens w/ my stuff becuase it all gets used up so they need/want more. I've tried sending out special sale offers to my mailing list but so far that hasn't seemed to generate much business. As more people join my mailing list that might become a better sales generator though.
 
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