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I know quite a few people who would buy into "organic" at wal-mart. They don't know any better, don't understand everything, but think that if they buy something that says organic on it, they being incredibly responsible. I can see these people using the fact that walmart is stocking "organic" items as a sign that the business isn't as evil as crazy people like me say. Just like their "green" stores that use solar energy and so on...